AgCelence®
In addition to disease control, several BASF products containing F 500® proactively improve plant health. Treated crops show better stress tolerance, better growth performance and plant strength. Launched in 2007 AgCelence® is BASF’s global plant health umbrella brand, delivering a new value proposition for farmers: healthier crops, which are easier to harvest, accompanied by significant higher yields of up to 10 percent, which equates to a higher return on their investment. Farmers also benefit from production efficiency in terms of harvesting, storage and food processing and a lower carbon footprint.
Incremental volumes coming on stream in the first quarter of 2010 will allow BASF to keep pace with growing demand for products with F 500. This year, BASF will continue to launch products from its AgCelence portfolio in Europe and Asia. F500® is used in numerous crops including, corn, soybean, flowers, fruit, vegetables, sugarcane, sunflowers, bananas, grapes and cereals. Thanks to its broad and global application, F 500 has a peak sales potential of �700 million.
About the Crop Protection division
With sales of 3.6 billion in 2009, BASF’s Crop Protection division is a leader in crop protection and a strong partner to the farming industry providing well-established and innovative fungicides, insecticides and herbicides. Farmers use these products and services to improve crop yields and crop quality. Other uses include public health, structural/urban pest control, turf and ornamental plants, vegetation management, and forestry. BASF aims to turn knowledge rapidly into market success. The vision of BASF’s Crop Protection division is to be the world’s leading innovator, optimizing agricultural production, improving nutrition, and thus enhancing the quality of life for a growing world population. Further information can be found on the web at www.agro.basf.com.
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About BASF
BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics and performance products to agricultural products, fine chemicals as well as oil and gas. As a reliable partner BASF creates chemistry to help its customers in virtually all industries to be more successful. With its high-value products and intelligent solutions, BASF plays an important role in finding answers to global challenges such as climate protection, energy efficiency, nutrition and mobility. BASF posted sales of more than �50 billion in 2009 and had approximately 105,000 employees as of the end of the year. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information on BASF is available on the Internet at www.basf.com.